| |
| |
|
Web Design Information |
|
|
|
20 Tips to Creating a Profitable Website
As an online Entrepreneur you require a successful website. One that you personal own. On the Internet the two most used tools if you can call them that are Email, closely followed by Search Engines. This applies to all Internet users and for Entrepreneurs owning your own website comes in as second equal with search engines. Operating any business on the Internet requires communications with prospects, customers and other businesses. Email is used and accessed World wide and is user friendly for all computers and on cell phones too. As an Entrepreneur or Business person your website and search engines work hand in hand, one is useless without the other. Search Engines require information to fill a search for Joe Public and your part in this "Internet Partnership" is to supply the right information to the search engines. You are in partnership with Search Engines and other Internet users. You don't have a choice! Your business will only be successful if you work to provide good content for search engines and provide the searcher, your prospective customer with the information and product he or she is searching for. Creating a website does not happen overnight, but requires planning, research, good layout and design, even before you start to build your site. The basic preparation and planning play a large part in the end product. Deciding on the content will dictate the number of pages you need to create for your website. The content can be enhanced with graphics, although this will depend on the information or products you will be placing on your site. Creating a work of art may be relevant for a graphics related site but generally having a minimum of images in the content is better as pages that take longer than 10 seconds to load will not always be seen. Here is why. Ask yourself how are prospective customers arriving at your site. The 4 main ways people arrive at your site are Email, directories, search engines and advertising. With email and some advertising you are presenting your product or services to the reader (prospective customer) who chooses to visit your site. In this case the person is likely to wait for your page to load. If however a person is looking for a specific service or information and finds your site listed in a directory, search engine or in an advertising venue, your site will be one of hundreds or perhaps even thousands so your prospective customer may not wait for your page to open and as they have a choice of hundreds of similar pages to choose from. It is better to have short to the point pages that are keyword specific using the keyword in the page title, content description, in the page headline and in the content of your page. Many sites are now using a css file (cascading style sheets) to create basic rules for some or all pages on a site. Simply put css is a mechanism for adding style like different fonts and colors for different headlines and text, images and spacing for page layout. http://www.w3.org/Style/CSS This creates pages that are an exact copy of each other and most times they are quicker loading. A css file is a little like a page template in that it applies rules to any number of features on a web page. 20 points to consider when creating your new web site. 1. Research and create unique content. 2. Use simple graphics. 3. Create page / site design and layout. 4. Register Domain name(use sub-domains as required) 5. Contend contained in sentences and short paragraphs. 6. Use sub headlines on every page. 7. Use quality web hosting. 8. Site should be people friendly. 9. Meta tags are still important for many search engines. 10. Create an advertising and search engine promotion plan. 11. Link to other relevant sites. 12. Cross linking pages within the page content. 13. Create fast loading pages between 10k to 30k. 14. Keep your site updated regularly. 15. Your site must be search engine friendly. 16. Create ad-copy for promotion purposes. 17. Create a number of short descriptions of your site. 18. List your site in relevant Directories. 19. List your site with the major search engines. 20. Continue adding new pages and new content to your site. Once you have you have done the ground work and preparation for your site, then it is time for either you or an experienced webmaster to build the site. It is also much easier to create basic promotion material and ad~copy while you are putting the site content together. Don't be limited to just the major search engines. There are many new search engines appearing every month. One I found last week is a cross between Google and a Pay-Per-Click search engine and also provides a page for your to list your Entrepreneurial Business. http://www.searchestate.com/uws/mn2134117.htm SearchEstate.com offers free listings and provides an affiliate member program. It is well worth a look. You'll find a text link at the top right of the page to receive your own f`ree traffic Generating page. They also provide a search box that is easily added to your site. You even get paid for signing up free members! Like Google has AdWords, SearchEstate call theirs BillBoards. They are placed on sites around the Internet. They provide a marketing CO-OP and a range of other stuff. Tip, Websites are never finished, they are a work in progress! May your Website be Profitable. PETER GREEN. Editor of ~ The INDEX ~ ezine. Editor@Internet-income-index.com http://www.Internet-Income-Index.com Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
MORE RESOURCES:
Web-Design - Google News |
 |
|
|
RELATED ARTICLES
Increase Your Credibility With Web Site Awards Web Site Awards are given from other sites to reward your site for a specific reason. They will usually give you an award graphic or text link to include on your site if you win. Does Your Homepage Work? All websites have a homepage. It is the most important page of your site. How to Make the Online Sales Copy for Your Website More Conversational It has been said that the best online sales copy is one that talks to your prospect as if you are in together in a conversation.But for some of my subscribers to my newsletter, they find it difficult to accomplish. Web-Safe Fonts for Your Site Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns. Converting Traffic into Sales Making a successful online business can be a long and tiresome adventure. For most new online business's this can just lead to failure and a website that just isnt making sales despite a high number of visitors. Do-It-Yourself Web Design for Home-Based Businesses Home-based businesses need a strong web presence to combat the inflated advertising and marketing budgets of their larger competitors, but establishing that presence through a professionally designed and developed web site may not be an affordable option. In many cases, the only cost-effective way to get the web site you want for your business is to do it yourself. What to Ask Your Web Designer If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front. If Content is King who is Queen? It's been said again and again, when it comes to getting people to visit your site (and stay there for more than 5 seconds), the quality of your content rules supreme. But once you've bowed to interest, saluted relevance and kow-towed to originality, who else must you pay homage to for recognition in the court of website stickiness?The two jewels in the crown of Presentation, for it is of course Presentation who is Queen, are structure and graphical design. Integrating Advertising into Your Web Design If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast. Website Checklist 10 Basic Things Your Website Should Have .. Web Site Accessibility Making your site accessible means making it available to be used by all. It's too easy to think that what looks ok to you will do for all. Great E-Cover Creation in 5 Steps There are several graphic software packages available to help you create your own e-covers for your product or service. Most provide you with a set of templates to choose from, and have varying degrees to allow you to modify the templates provided. Hiring a Graphic Designer You've come up with a great product. You've got the sales letter written for your website. Website Woes: Top Five Offenders I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title. Is Your Site Too Slow? Why Image Optimization Is Critical Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers.According to UK website experts Boommm. Concentrate On Web Content Instead Of Search Engine Optimization For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. Facts You Should Know About Web Site Design and Search Engine Optimization 1. Web site File Structure / File NamingMost search engines do not recognize beyond two directory levels. Using CCS to Eliminate Tables CSS or Cascading Style Sheets has opened up tremendous possibilities for improving web site designs, web page layouts and adding new features. The HTML code can be made shorter, cleaner and simpler by CSS resulting in faster loading of web pages, and making them more accessible to search engines. Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales Here are 10 dynamic website advertising tactics to super-charge your sales, starting now:1. Test different web site color themes to see which combination will sell your product better. Selling Multiple Products? Avoid These Top Blunders When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers.
|
| home | site map |
| © 2007 |
