| |
| |
|
Web Design Information |
|
|
|
Dont Lose The Sale In The Internets Last Three Feet
In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them. The web is somewhat similar if you think about it. Have you ever started to buy something online and found yourself rushing to complete the transaction? Or have you ever started to buy something and stopped? Why did you decide to go ahead with the purchase or walk away from the purchase? The answer is something happened to you in the Internet equivalent of the last three feet. Here's some common reasons people might abandon a purchase online: - General lack of confidence Here's some common reasons why they might go ahead with the purchase online: - A strong guarantee is offered There's nothing worse than losing a sale right on the finishing line. After all you're worked hard to attract a visitor and convince them to buy. So now it's time to look at your site and ask yourself honestly how are you're 'last three feet'? Are they maximising sales or are you losing? Here's how to find out. You must know how many people are coming to your order page (the page where they enter their credit card details and press the buy button). You need to then know how many sales were made in the same period. For example if 300 people visited your order page in June and you made 240 sales, 60 people didn't buy. In other words 20% of people didn't go ahead with the purchase for some reason. You need to know what this reason is. To find out why people didn't buy you should: - Go through the purchase process yourself and see if you can spot anything that would put customers off - Get some friends or colleagues to do the same and see what they find - Survey your existing customers and ask if there is anything you could do to simplify the ordering process Here are a couple of suggestions to help avoid losing people in the last three feet: - Minimize the number of clicks to place the order - Don't ask for any information that isn't essential (people don't like paperwork and online forms are in this category) - Use fast, reliable servers for ordering - Track your ratio of visitors to your order page compared with the number of completed purchases So take a look at your site and make sure you do everything you can to reduce the number of abandoned purchases. If you need further help, feel free to ask me. Good luck. Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free but I can only do a few of these each month so claim yours now!
MORE RESOURCES:
Web-Design - Google News |
 |
|
|
RELATED ARTICLES
How Do We Know When Its Time To Redesign Our Web Site? A question we frequently get asked is, "how do we know when it is time to redesign our Web site?" The answer undoubtedly varies.The first thing to analyze is your existing Web presence. 5 Website Design Tips to Make Your Site More Attractive The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?In this article, you're going to learn 5 important website design tips to make your site more attractive. Turn Harmful 404 Error Pages Into Helpful 301 Redirects It's a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.A search engine that repeatedly gets a 404 error will de-list the page from its index. How to Use Sliced Graphics to Layout Your Web Site The problem with designing your site as a graphic, is that it would take too long to load. Your visitors would leave your site immediately and move to your competitors web site. Introduction To CGI Scripts Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script. The Newbie's Guide to Small Business Web Design You've got a concept for a business, are excited about putting it out on the Internet, know a little bit about computers and the Internet, but know nothing about building a web site, or web design.You can still be highly successful and save money by doing the job yourself so long as you've got the willingness to learn and the time to spend on the project. How to Create a Great Landing Page for Your Website The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website url http://www. The Contrast And Similarities Between A Web Designer And Web Programmer The concept of web designing based on the nature and rapid growth of the Internet is nothing to boast of any more. This is because of the large number of web sites published to the Internet everyday, so as to showcase one's presence and dominance on the World Wide Web. Make Artistic Graphic Designs Are you a student of graphic design? If you have taken time in extra reviews and put "graphic design" and "drawing" into any search engines, you'll get almost the same result = descriptions of graphic design programs at many design schools. Baffled? Well, it's like this: As a student interested in graphic design, you have to take drawing and not actually a degree in fine art. Web Site Templates and Their Benefits Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. Pages to Include in Your Website What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website. My Top Ten List Of Extremely Annoying Web Page Design Elements! Easy navigation and usability are one of the most important aspects of creating a "user friendly" website. However, there are still a "plethora" of web-sites out there that are, to be politically correct, "functionally challenged. 10 Profitable Ways To Recycle Your Content 1. Repackage your web site content in to different products to sell. Facts You Should Know About Web Site Design and Search Engine Optimization 1. Web site File Structure / File NamingMost search engines do not recognize beyond two directory levels. Creating Your First Website? Your Options Creating your own website is great fun! But how is it done? Well, there are five main options, read this carefully and choose which one you think is best for you!Use software you already have:You may not know this, but you can actually use Microsoft Word to create webpages! This is great, since you can save yourself the cost of buying expensive new software. Just create your document as you would do normally, and then just select "Save As" from the File menu. Web Design Advice And Information Most of us at times need advice on different aspects of life and the thought of obtaining a website can be quite a daunting task for many people. There are so many people offering cheap web design services, therefore how do you know who to choose and what to look for. The Monster Garage of eLearning Have you seen Jesse James on the Discovery Channel's Monster Garage? Each week Jesse and his handpicked team create a customized vehicle to dazzle and amaze you. So what does this have to do with eLearning? Read on. Through The Looking Glass My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady. What is ASP.NET ASP.NET is a new programming framework from Microsoft for developing next generation web Applications. Keyword Density We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching.
|
| home | site map |
| © 2007 |
