Web Design Information courtesy of EnhanceYourPC.co.uk


The Secret To A Profitable Website


Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you.

How To Measure Your Success
The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1.8% or roughly 1 new sale or lead for every 100 website visitors.

Amazingly enough research shows that the majority of business related websites fall below this benchmark. This fact becomes an even bigger issue when you consider that the standard conversion rate of traditional brick and mortar businesses is a whopping 48%!

The Elusive Profitable Website
There are however scores of business websites that consistently achieve conversion rates of 10-20% and higher. Even an increase from 1% to just 3% for an existing website would translate into an incredible increase in sales.

The methods of achieving these kinds of conversion rates from your business website are Shockingly simple and well documented, they are just not commonly applied here's why?

Why Most Business Websites Fail Miserably
Website marketing & development even at this stage is still a relatively new industry. The methods that create higher website conversion rates are slow to be adopted because traditionally website development has been approached from a technological standpoint and not from a marketing and sales standpoint which is the key to understanding these conversion boosting methods.

Designers and programmers, however talented and dedicated, simply do not know enough about professional selling. It's not where their talent lies. Yet building and promoting a website that doesn't "know" how to sell is like building a beautiful brick-and-mortar store with a confusing layout, stocking it with great stuff, but then not hiring any salespeople.

The Bottom Line
Ultimately, it's about the conversion rate: the percentage of visitors your site can turn into buyers. Lots of dot-coms have turned into dot-bombs because even though they spent tons of money on "sexy" designs and tons more driving traffic to their sites, they overlooked the tiny fact that they needed to sell to visitors once they arrived at the site. The sad thing is, many of those visitors would have bought happily and could have left delighted.

Charles Preston is President of Click Response a website design company that specializes in Business Website Design.


MORE RESOURCES:

Web Design Company Launches Search Engine Marketing Service
ThomasNet Industrial News Room (press release), NY - 1 hour ago
Web design company based in London, http://www.kronikmedia.co.uk have introduced a new service for companies small or large in UK who are looking to improve ...


Web Design Agency in Nottingham Develops New eCommerce Pacakage
PR Web (press release), WA - 6 hours ago
Nottingham, UK (PRWEB) November 20, 2008 -- WebCatch are a young, up and coming Web Design Company based in Nottingham UK. They are making an astounding ...


Law Firm Web Design Company Now Offers A Free 5 Day Course in ...
IPR Wire, CA - 14 hours ago
The law firm web design company, Lawyer Web Templates, has been offering high quality web building services and templates for years. ...


Web design firm's span reaches from Dnieper to Danbury
Danbury News Times, CT - Nov 18, 2008
... a city in western Ukraine near the country's border with Poland, got the idea to start the firm while working at another Web design outfit in Stamford. ...


Klue

Also wanted: Web Design Ninja!
Klue, Malaysia - Nov 19, 2008


Denver Interactive Agency Ranks Among The World’s Best in Web ...
PR Web (press release), WA - Nov 17, 2008
... and visual communications, as a winner in the Interactive Annual 14, the magazine’s annual competition for excellence and innovation in web design. ...
Amalgamated Pixels Awarded 2008 Davey Award MarketWatch
all 10 news articles


HTML Fundamentals
mediabistro.com, NY - 3 hours ago
David has taught Flash, HTML, and other web design-related topics at Parsons School of Design since early 2000. David is a masterful teacher. ...


OnWheelsInc.com Unveils New Web Design
MarketWatch - Nov 6, 2008
DETROIT, Nov 06, 2008 /PRNewswire via COMTEX/ -- OnWheelsInc.com, an automotive site for minority car buyers, enthusiasts and general web surfers alike, ...


Web Design Index by Content 3
Architecture.sk, Slovakia - Nov 17, 2008
Would you like an overview of the state of the art in web design in a specific field? Web Design Index by Content provides exactly that: every year, ...


Web design & FOSS
ZDNet UK, UK - Nov 14, 2008
This puts me within striking distance of London for contract web design work but I still want to work remotely and move back into teaching.

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