| |
| |
|
Web Design Information |
|
|
|
Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for? Much is made of the importance of "fresh" content, but I posit that the right content is ageless if it's still relevant to the audience it's targeted toward and the business objectives continue to be met. A constant infusion of ill-aimed content on top of bad or incorrect content is no answer to the challenge of gaining and keeping customers. So the question is, "What's the right content?" As Michael Gerber states in his must-read book, E-Myth Revisited, "It is in the understanding of value, as it impacts every person with whom your business comes into contact, that every extraordinary business lives." Deep knowledge of your customers will define your entire business and make clear the boundaries of your content. Content development is often a missed opportunity for creativity. Here a team can and should gather to read and digest what the psychographics profiles indicate the interests and motivators of the audiences are. As a hedge against myopia, your team should include one or more from outside your company or immediate colleagues. The same scenarios that influence the designers should be the frameworks for role-playing within the content team. No matter the intent of the site - whether e-commerce, private intranet, public promotion, nonprofit research, or secure account management - the measurement of success, the determinant of how much the site is returning on the owner's investment, is found in the server logs. They tell the story of the visitor's travels through the site. If the content is good, visitors will linger when they find content that resonates with who they are and their situation. If they stay less than a minute, going to another site from the first page they land on, you are looking at either a visitor who realized they were not looking for what you were offering, or a visitor who was turned off by the content they perused in those first 30 seconds. Good content engages; good content pays! Stephen Dill Stephen Dill is a seasoned marketer with expertise in the development and use of interactive channels and their integration with traditional marketing channels. Stephen has held leadership and/or consulting positions in small companies, Fortune 500 companies and the military. He has extensive experience in conceptualizing and articulating new concepts, organizing teams and managing projects through to completion.
MORE RESOURCES:
Google News |
 |
|
|
RELATED ARTICLES
5 Instant Tips for More Online Sales Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's "usability"?Usability is how easily people are actually able to use your site. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. How to Prepare Your Project Before You Order Website Design Are you serious about get this website done fast and clear and want to make money with your website? Then you will absolutely need some good web design agency to build the website of your dream and that it the aim, right?Web design studios may be local and virtual. Local studio may be your choice if you live in a big city and you know at least couple of web designers across the road. Hexadecimal Color Notation on the Web When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow. Website Design - Choosing Your Colors Wisely Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Questions to Ask When Designing a Website for Clients Questions to ask when designing a Web Site for your client (s)."Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent ParkerThese questions are a great tool to use when trying to develop your clients website. You Had Me At the Search Engine You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Usability and Considerate Design I hate to imagine that in your web development project team meetings, the one thing that will be overlooked is consideration for the end user. Yet, how many white boards have you seen lately that have "ease of use", or "be polite to customers" scribbled anywhere on them? Rather, the discussion hits on revenue generation, business requirements, colored backgrounds and information architecture. Setting Up a Website Where does a person start when setting up a website? What software is best to use? Setting up a website is not an easy proposition. If you are interested in knowing what the first step is in setting up your own website, continue reading. 10 Ways Web Site Text Can Impact Your Readers Buying Decision 10 Ways Web Site Text Can Impact Your Reader's Buying DecisionThe appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Website Design: Color Me Blue Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.As he was describing his site and the problem, I thought, "This is going to be a quick fix. How to Make a Website (Minus the Headaches) There is nothing wrong with making your own website if you are looking to save some money. Be prepared however, for your finished product to resemble an after school project; cutesy, homemade touches and all. 12 Essential Web Site Design Tips 1. What's the purpose?The most fundamental thing to do before designing your web site is to define its purpose. 5 Powerful Ways To Get Zero Sales From Your Website I want you to imagine a lemon. In your mind's eye, see its yellow skin. Hacked Off with CSS? For those not familiar with CSS Hacks, they are ways of using styles/classes that only apply to particular browsers. They are used to overcome the display problems mentioned previously by exploiting CSS structure and code. The Most Important Question To Ask About Your Web Site! When you design a website how do you start ?Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your site. Imitation, The Smartest Form Of Flattery Unless you are an inventor, most likely you are selling a product or service that is being offered by someone else, somewhere, at some time. The first person to start your type of business would have gone through a lot of trial and error. Drupal Modules There are plenty of Drupal Modules that you can install for your site as add-ons. What we liked best about Drupal modules is that it already comes pre-shipped with several modules. Increase Your Website Sales Instantly If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Ten Design Mistakes to Avoid Avoid these mistakes and your site will be steps ahead of your competition. 1.
|
| home | site map |
| © 2007 |