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6 Reasons Why Using Flash is a BIG Mistake
Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animations. You can either have flash elements embedded in your website or you can have your entire website done in flash. Now I will be the first to tell you that Flash can make a site look pretty cool, but if you are actually trying to make some money from your online business that using flash is a BIG no-no. Here's why. 1. Too Much Time Your potential customers will get ticked off at waiting an hour to download your beautiful website and will leave to go to the next one. A lot of times, designers will say that they can fix the download problem by making smaller portions or chunks of the main site. So instead of having to wait for just one huge file, you now have to wait for a huge file every time you click on a button to go to another part of the site. It does not fix the problem at all. Your customers are still gonna get ticked after they click on your product button and then realize they have to wait another 8 minutes to download that page too. 2. Annoying Intro First of all, I have seen some really pathetic attempts at flash intros. If you can't design a good one you should definitely not try at all. Second, most people search for the skip intro button and just click past it anyway. Or if you don't have a skip intro button, they just leave your website all together because they don't want to watch your useless and annoying intro. I know that they can be cool, that everyone seems to have one, but unless your website is already bringing in some big time money, then don't risk losing customers by using a flash intro. 3. Not much Content Make sure you have good relevant content in your website, the more the better. 4. Search Engines Don't Like Flash You must have readable text and content if you ever have the hopes of getting in the top 10 search results. You will never ever ever get in the top rankings with an all flash website. It's just not going to happen. 5. Flash Headers and Navigation If you use a flash based navigation, include links to your other pages within the body of your text as well as text links at the bottom of the page. Search engines won't be able to read the flash navigation and won't know there are any other pages to index if you don't also have the text links in place. 6. No Plugin Now you are armed with proof that using flash in your website is a very stupid thing to do if you want to make any money. If your web designer insists on trying to convince you otherwise, then print out this article and smack him over the head with it. If he still won't listen then find a new designer. Leah West http://www.westmarketing-design.com Providing complete search engine optimized website design and internet marketing services for your small business success. Sign up for my Free ezine at http://www.westmarketing-design.com/ezinesubscribe.htm
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