| |
| |
|
Web Design Information |
|
|
|
Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1
Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. But do you translate those into benefit-driven headlines that pull sales? If you have already put your Web site up did you address your purpose? Do you want to inform, communicate, and help? That's fine, but if you want to sell something, you will drive your potential customers away with such non-effective phrases as "welcome to my site," Here's by product " long paragraphs of your bio on the home page, your book's introduction, or "subscribe to my ezine." You have only 10 seconds to impress your Web visitors. They don't care about anything except what you can do for them. Give them a reason to buy. It's never too late to refresh your home page and others with "marketing pizzazz." Your home page deserves time, effort, and money. You will need to edit it several times before landing on just the right phrases. Without these and continuous maintenance, your unguided efforts are wasted. Instead, write compelling, emotional, benefit-driven copy to inspire people to take out their credit cards to buy your unique, wonderful creations. You can when you apply the following power "Marketing Pizzazz" techniques. 1. Write dazzling home-page copy that gives your customers a reason to click to your product. Make your headline a link. "Quadruple your Web Sales in Less than Three Months" can send your visitors to a short sales letter or bulleted benefits and a choice to "buy now." Before I learned this ultimate powerful technique, my Web sales were flat. Since incorporating copywriting with "marketing pizzazz" my Web site sales jumped from $75 in August to over $2,665 by December 20. After two years, monthly sales are between $4000 and $5000. 2. Pre-plan and know your Web site's purpose. Without a clear purpose, your visitors will be confused and leave. If you are a coach, make sure that is clear. Put up your audience concerns and challenges. Then follow those with bulleted solutions you can give them. If you have a book to offer, make sure your navigation bars and copy are strong, so your visitor will go to your order page. Have you ever visited other Web sites and leave wondering what are they selling? What can they do for me? What do they want the visitor, to do? 3. Sell your products and services through brave, bold, headings. Headings can ask a pertinent question about you visitors challenges, such as "Are your Web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service). 4. Include sparkling testimonials from the rich and famous on your home page and all others about each product or service you offer. Recently, my Web master made the whole testimonial a hyperlink. You may use testimonials for your product and service, but do you have them for your ezine, free articles, and Web site? When other people in your field praise you, your visitors are likely to trust their opinions. It's better than tooting our own horns. 5. Support your home page "Marketing Pizzazz" copy with proper links to product sales letters, stories, and service. Let's say you have a bold heading "Quadruple your Web sales in Just Three Months with Opt-In Ezine Articles." Again, make the whole phrase a hyperlink that when clicked, will transport your visitor straight to your sales letter. Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site? Part two of this article is available at www.bookcoaching.com/freearticles/article-89.shtml. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Google News |
 |
|
|
RELATED ARTICLES
Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site Here's the single most important part of your website: YOUR WEB COPY! And remember: Your website isn't about YOU, it's about THEM!Again, it's NOT about you, it's about THEM!*Note: May I add, this is an area where most of my clients get stuck?If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________Write/gather/compile; prepare copy for your main pages:? Answer questions. Eight Website Pitfalls, and How to Avoid Them Clutter: Too much noise, too much text, and too little white space mean that customers ignore the content. Customers often scan pages quickly, only reading titles or input prompts until they reach the content they want. Banner Enchancement - Designing Your Banner A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors. Designing Your Websites Directory Structure Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text. Tips On Effectively Organizing Your Navigation Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. Concentrate On Web Content Instead Of Search Engine Optimization For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. Make Your Site Quick To Load! The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site. Get Rid of Your Frames A few years ago a lot of websites utilized frame technology.A website that uses this frame technology is apparent when the left hand or top of the screen stays the same and the inner part changes when links are clicked on. Top Ten Ways to Increase Web Sales - Part 2 You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. Should I Use Pop-Up Ads? Web advertising has taken many forms, including those that appear within the Web page as an in-line graphic, as well as those that "pop up" (over) or "pop under" a browsing window. If you are considering the use of pop ups on your website as an advertising method, this article provides some points you should consider. Flash - To Use Or Not To Use? Out there in the WWW there are thousands sites using flash for their needs. But the majority sites are not in this list. When You Create A Web Site, Dont Make A Splash! Don't make a splash!Are you thinking about using a splash page when you create a web site? You would be wise to think again.What is a splash page?Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site. Tableless Web Designs: Why I Switched Since I made the switch 6 months ago to a tableless design on my main site, I've noticed some interesting things: My search engine rankings have dramatically improved My bandwidth usage has dropped about 50-75% I can now make changes to the look and feel of my site easily by just changing the one file, the stylesheet. Let's look at why my search engine rankings improved. Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website.. Hello, how is your website doing?Are sales flowing in?If you answer no, may I offer you 10 eye-popping web design secrets to make your website sell!1. Use a hand written letter on your ad copy instead of text. Choosing A Web Designer : A Plan to Guide You Through The Minefield Choosing a web designer can seem like a daunting task. They come in all shapes and sizes - from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size. Effective Website Design For Massive Traffic STEP 1:Do your homeworkPlan and think about your content. Think big, have a vision of at least a 100 page site. Affordable Web Design In Birmingham If you have a business, big or small you may be thinking of getting yourself a website.The world wide web is another way of spreading your message or selling your product. Dont Lose The Sale In The Internets Last Three Feet In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them. Adding the Right Keywords to Your Website Content You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite. Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success Designing your website can be a difficult task especially if you decide to do it on your own and you have no experience. There are many websites and web hosts that provide tools to allow you to build your website, but if you have no knowledge of what works and what does not work in web design, you could be setting yourself up for a big fall.
|
| home | site map |
| © 2007 |