| |
| |
|
Web Design Information |
|
|
|
Explode Your Homepage And Replace It With Something Dynamite!
You know that I'm always extolling the virtues of an all-round website marketing approach that doesn't just focus on search engines? Well, you'll be suprised to hear there's a big problem with this. The big problem with this is that it assumes your website is ready to start receiving lots of visitors in the first place! Before you start marketing your site you need to know.. How To Destroy Your Homepage And Turn It Into Dynamite The sad fact of the matter is that most homepages on the web suck. They're not just "below par" - they are downright embarrassing. Now I'm not saying yours is one of them but I'll stick my neck on the line and say that yours is not 100% perfect. So what can you do? Well - it's time to get a sledgehammer and destroy your homepage. Don't pussyfoot around - just take a big run up, a huge swing and smash the thing to smithereens. Level it to the floor. It's the only way to get it right. Why Destroying Your Homepage Is The Right Thing To Do By destroying your homepage you will then start with a blank page - the only way to truly get inspired and come up with something completely different. You see the problem here is that your homepage is probably the result of months of tweaking, tidying, cluttering, cleaning, dusting, re-tweaking and re-cluttering. Your homepage usually ends up as a combination of all the things you think are important but as a result can often end up looking more like a messy attic than a welcoming reception into your business. 3 Ingredients You Need To Turn Your Homepage Into Dynamite Ingredient No. 1 - Headlines You've read a newspaper right? (Here's hoping..). Imagine trying to digest all that information without headlines to draw your attention, differentiate all the separate paragraphs and give you a clue as to what the detailed descriptions beneath are all about? It would be impossible to read. If you don't have attention-grabbing headlines on your homepage that's what you're doing - making your page impossible to read. And remember - "Welcome to Widgets Inc." or "Welcome to my homepage" are not headlines! Write something that makes me ask "How do you do that?!" Ingredient No. 2 - Proof Is In The Pudding You will never make a single sale in your life unless you can establish confidence in the buyer. One of the easiest ways to establish this confidence is to show them proof. Now the tricky bit here is that you haven't got pages and pages of opportunity to do this - you can't start waxing lyrical on your homepage. What you need to do is hit people with quick shots of hard, cold and irrefutable proof right away. Proof that what you sell works. Proof that they should listen to you. Proof that if they leave your website right now their life will be worse because of it. But I'm not in a position to tell you exactly what shape this proof should take - hell, it's your business not mine! If you haven't got lots of proof - you're in trouble and possibly in the wrong business. Ingredient 3 - One Single Individual Sole Lonely Non-plural Stand Alone Call To Action What is your website for? What are you trying to do with it? Whatever your ultimate desired end goal for each visitor you need to make this clear to them right on the homepage. Don't just leave them floating around looking at information making their own decisions about where to go on your site and what to do! Why? Because the chances are that their decision will be to get out of there at the first opportunity because you've not told them what you want them to do. People like to be led. So lead them!! "I want to sell you X on this site" "You need to sign-up now and your life will never be the same again!" The above are both good examples. Don't be scared and British about it - shout about your motives and desires on your homepage. Otherwise - don't come moaning to me when your visitors aren't doing what you want them to do. They're not psychic you know! Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES:
Web-Design - Google News |
 |
|
|
RELATED ARTICLES
3 Simple Ways To Dramatically Improve Your Website Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.You may already have thought about the following 3 ways and some of you may already have them in place on your website. Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales Here are 10 dynamic website advertising tactics to super-charge your sales, starting now:1. Test different web site color themes to see which combination will sell your product better. Tips On Effectively Organizing Your Navigation Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. Ten Fatal Mistakes That Make Web Sites Stink Since you'll spend lots of time and money to create your web site, don't you want to make sure you're not making mistakes that at best irritate users, and at worst make you lose customers?After all, when you alienate users, you lose potential revenue. Who can afford that?Dr. 14 Ways to Add Content to Your Web Site - Part 1 When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. You Too Can Have Fun With Sepia Images! If you are one of those who wonder how people come up with the cool looking sepia tone prints that you admire so much. If you are doubling up with jealousy over a sepia tone, here, we will give you tips on how you could achieve this sepia tone, too. Can a Webpage Created Without HTML? The HTML editor is usually a webpage design software that has a GUI(graphic user interface) which makes it easier to design a webpage using the File Menus. This is good for the non-programmers and non-technical people. Excellently Constructed Websites Want to see an excellently constructed website? As a writer I found one of my favorite writers: (Paulo Coelho) has a site that could inspire anyone who wants to create a more humanistic presence on the Web.Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity. Graphic Design Can Make or Break Your Web Site We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package. Transforming A Site From Good To Excellent One of the challenges of moving a web site up from good to excellent is transforming it from just a bunch of web pages and graphics to an interactive experience. Another term for this is community - a place where people can come to communicate with others. 3 Tips You Can Use Right Now to Improve Your Web Sites Usability Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline.So what does this mean to you and why should you care?Visitors to your web sites are in a rush, they want the information you promised and they want it NOW. Content - the Key to Long Term Success Every day internet marketers are inundated with the latest fad or must have program. But the one tried and true asset which is vitally important to the long term success of your online business is valuable CONTENT. How Your Business Can Win Online There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website. Free Web Design Advice In this article I will give advice and tips of where to find a low cost website design company and also about the best ways of producing a cool website.How many people or companies are advertising their services for web design?The answer is a great deal. Why Stock Photography is a Great Resource for Web Business A picture is worth a thousand words.And it still is today. Website Checklist 10 Basic Things Your Website Should Have .. .htaccess to Mask Errors on Your Website The .htaccess file is a control file located in your webservers directory. Why You Want to Include an FAQ In Your Site Congratulations! You've got a brand new site and it's doing pretty well. You check your statistics every day and the hits and page views keep climbing, your links are all in order and everything looks very good. The Most Important Question To Ask About Your Web Site! When you design a website how do you start ?Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your site.
|
| home | site map |
| © 2007 |
