Web Design Information courtesy of EnhanceYourPC.co.uk


Choose & Use the Best Colors, The Psychology of Color


Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.

1) The psychological effect of colors,

2) The effect on the readability of your site, and

3) The complementary choice of colors for your background, graphics, links, and text

These are all areas that must be well satisfied to create an effective and professional web site.

Listed below are a few characteristics of color that should always be considered when designing your graphics.

Ø Colors have an effect on our emotions within 90 seconds of viewing.

Ø Color choices can motivate, impress, and persuade your prospect to buy from you.

Ø Colors not only intensify the item, they greatly influence our behavior.

Ø The effects of color differ among different cultures.

Ø Color choices alone are sending a specific message to your viewers.

Given the fact that people respond more to non-verbal cues than verbal cues, it's all-important that you choose the corresponding colors for the emotional trigger you want to trip. The following colors are associated with certain emotions or qualities in North American culture.

White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web. For business it can be refreshing and sterile.

Black - Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is the ideal choice for text on a light background. It is hard on the eyes when used as a background on web sites.

Red - Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heartbeat and breathing.

Blue - Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is the most popular color. It is the second most popular color. In business it suggests fiscal responsibility and sanctuary.

Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is the easiest color on the eye.

Brown - Suggests effectiveness, politeness, richness, and helpfulness. Brown is the color of earth, and is abundant in nature.

Gray - Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative.

Pink - Suggests softness, sweet, femininity, well-being, innocence, and nurture.

Purple - Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by the artistic.

Orange - Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.

Yellow - Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is the most difficult color for the eye to take in.

Gold - Suggests expensive, and prestige.

Silver - Suggests cold, scientific, and prestige.

Whenever you begin to choose your colors, think about your target market. What emotions do you want to evoke? Give some thought to the current emotion of your prospect and to the message you want to send. Then choose your colors.

Andy Eaton has created a 10 day ecourse, which includes informative articles, training videos, special offer discounts, plus lots more - finally learn to create your own amazing ecover graphics. simply send a blank email to arpgraphicslist@graphicsecretsexposed.com or visit http://www.graphicsecretsexposed.com


MORE RESOURCES:

Web Design Company Launches Search Engine Marketing Service
ThomasNet Industrial News Room (press release), NY - 22 hours ago
Web design company based in London, http://www.kronikmedia.co.uk have introduced a new service for companies small or large in UK who are looking to improve ...


Web Design Agency in Nottingham Develops New eCommerce Pacakage
PR Web (press release), WA - Nov 20, 2008
Nottingham, UK (PRWEB) November 20, 2008 -- WebCatch are a young, up and coming Web Design Company based in Nottingham UK. They are making an astounding ...


Law Firm Web Design Company Now Offers A Free 5 Day Course in ...
PR Web (press release), WA - 16 hours ago
The law firm web design company, Lawyer Web Templates, has been offering high quality web building services and templates for years. ...


Leverage Your Website as a Lifeboat for Surviving the Economic ...
MarketWatch - 20 hours ago
"Unlike other local web design companies that went out of business that year, OneWebHosting combined web-savvy, creativity and cost-efficient services to ...


Franchise Direct's Embedded Videos are Creating a Wealth of New ...
PR Web (press release), WA - 4 hours ago
For an example of the potential of video content for businesses, just take a look at this video podcast from web design franchise Get us Online by Vizzit ...


Web design firm's span reaches from Dnieper to Danbury
Danbury News Times, CT - Nov 18, 2008
... a city in western Ukraine near the country's border with Poland, got the idea to start the firm while working at another Web design outfit in Stamford. ...


Denver Interactive Agency Ranks Among The World’s Best in Web ...
PR Web (press release), WA - Nov 17, 2008
... and visual communications, as a winner in the Interactive Annual 14, the magazine’s annual competition for excellence and innovation in web design. ...
Amalgamated Pixels Awarded 2008 Davey Award MarketWatch
all 10 news articles


Klue

Also wanted: Web Design Ninja!
Klue, Malaysia - Nov 19, 2008


HTML Fundamentals
mediabistro.com, NY - Nov 20, 2008
David has taught Flash, HTML, and other web design-related topics at Parsons School of Design since early 2000. David is a masterful teacher. ...


OnWheelsInc.com Unveils New Web Design
MarketWatch - Nov 6, 2008
DETROIT, Nov 06, 2008 /PRNewswire via COMTEX/ -- OnWheelsInc.com, an automotive site for minority car buyers, enthusiasts and general web surfers alike, ...

Web-Design - Google News

home | site map
© 2007